I studied Business Administration at Florida International University in Miami in the late '90s. That timing wasn't a coincidence—it was a privilege. I was in Miami when commercial internet was being born. My generation didn't read about the dot-com boom in textbooks. We lived it. I lived it.
I went back to Colombia and joined one of the first digital businesses operating in the country. The world was changing faster than most companies could adapt. I learned that early—and it has shaped every decision I've made since.
Between 2010 and 2012, I spent nearly two years out of work. Instead of waiting it out, I used that time to design my next move. In 2013, I founded Panamerican Logix Corp. in Miami—importing cowhide rugs from Colombia and selling them in the U.S. I started with local sales, then broke into TJ Maxx. Then Amazon, Wayfair, Overstock, and Sam's Club. Four years later, I had grown the business from zero to $1 million in revenue—and that same business earned me an investor visa to return to the U.S. in 2018.
Then COVID rewrote the plan. I went back to Colombia. I became Digital Strategy Director at Gecolsa Caterpillar, then CMO of a SaaS company I helped scale to $5 million in revenue. From there: CMO and now President of an e-commerce company doing $10M+ in annual sales—a role I still hold today. My most recent engagement: an online university licensed in Orlando, Florida, where I'm designing and leading the entire go-to-market strategy.
In 2023 I made what I call the most human decision of my career: I moved to Canada with my family because my daughter went to school there. I enrolled in a postgraduate program at Fanshawe College. My younger son finished high school there. My wife built international operations experience. I learned Canada from the inside—not as a tourist, but as a resident who paid rent, opened accounts, and built real relationships.
Today I split my time between Barranquilla, my hometown, and London, Ontario, where my kids live. That unique position—having genuinely lived, studied, and built businesses in all three countries—is where Ubik 360 was born.
Barranquilla, Colombia
Miami & Las Vegas, U.S.
London, Ontario, Canada
